Tag Archives: marketing trends

The Review War!

Back in November Google reported that the change in Google Search Results is GREAT news for lodging businesses because it emphasizes the business’s website over the giant lodging directory.

This good news would be bad news for those giant directories like VRBO.com or TripAdvisor.

The Evolving AdWords Platform

It seems like every week there are new features and formats appearing in our AdWords accounts.

The innovation and ease of use is astounding – IF – you have the time to keep up and keep tweaking your campaigns. In nearly a year and a half we’ve seen approximately 39 new features posts at the Google AdWords blog – that’s a crazy amount of changes to keep up with!

Nielsen – Internet Marketing Can Top Traditional Models

Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz into the mix. This is among the results of a Nielsen study looking at marketing of products in Asia-Pacific, the Middle East and Africa.

Rethinking Social Media Marketing

Marketers often get caught up in playing the numbers game at social: How many Likes? How many Retweets? Volume is good, but quality is better. Investment in social marketing can’t be faith-based: It must be rooted in an understanding of the economic value.

Scranton Marketing – Social Media?

So here is the question I have for the Scranton and Wilkes Barre Business owners, is Social Media part of your web strategy? Actually, the important question is, is Social Media part of your Marketing Strategy? The answer to both of those question should be YES! As time goes on the answer is becoming more and more prominently YES, so if you are not using the resources that are available through Social Media websites your competition more then likely is.

NEPA Marketing

I have recently had a major debate with a close colleague about his approach to marketing and advertising for his client base. One of which I strongly disagree with. It involves pages and pages of explanations of his philosophies published in lavish proposal documents that impress even the savviest of marketers in the field. Enough already! The last time I checked…and I do often…every small business owner has the same goal in mind…increase sales for the least amount of money.