It seems like every week there are new features and formats appearing in our AdWords accounts.
The innovation and ease of use is astounding – IF – you have the time to keep up and keep tweaking your campaigns. In nearly a year and a half we’ve seen approximately 39 new features posts at the Google AdWords blog – that’s a crazy amount of changes to keep up with!
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Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz into the mix. This is among the results of a Nielsen study looking at marketing of products in Asia-Pacific, the Middle East and Africa.
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Marketers often get caught up in playing the numbers game at social: How many Likes? How many Retweets? Volume is good, but quality is better. Investment in social marketing can’t be faith-based: It must be rooted in an understanding of the economic value.
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So here is the question I have for the Scranton and Wilkes Barre Business owners, is Social Media part of your web strategy? Actually, the important question is, is Social Media part of your Marketing Strategy? The answer to both of those question should be YES! As time goes on the answer is becoming more and more prominently YES, so if you are not using the resources that are available through Social Media websites your competition more then likely is.
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A politically curious web searcher, seeking information about Republican candidate Rick Santorum, may be shocked at the first result Google turns up when searching using only his last name. For people living in Pennsylvania
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The new year always brings new advancements in technology and with those advancements there are always new marketing trends that seem to develop. In this post I am going to run through,
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