NEPA Marketing
I have recently had a major debate with a close colleague about his approach to marketing and advertising for his client base. One of which I strongly disagree with. It involves pages and pages of explanations of his philosophies published in lavish proposal documents that impress even the savviest of marketers in the field. Enough already! The last time I checked…and I do often…every small business owner has the same goal in mind…increase sales for the least amount of money.
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