There are fan pages for just about everything on Facebook these days: pages dedicated to celebrities, television shows, books, and movies. There are even pages dedicated to everyday activities like brewing coffee in the morning and flossing before you go to bed. There are also countless pages dedicated to hobbies, and travel is no exception. Thanks to the steady advance of technology into the travel industry, there are now plenty of Facebook hotels pages that are dedicated to providing information about specific hotels to the millions of Facebook users who are passionate about travel and Facebook and want to combine their two loves. Some of them even help you to make bookings.
Facebook hotels pages provide an important service to the fans of those pages and to the hotels behind the pages. By indicating that they "like" the fan page, Facebook Fans can access an entire community dedicated to the hotel in question. They can leave comments on the page's wall. They can send private messages with questions to the page administrator. They can participate in discussions that are set up on the page and can be about any topic related to the page that the imagination can dream up. They can even ask about bookings and get special deals that are only offered to Facebook fans.
Facebook was conceived as a site for sharing information and communicating with friends, colleges and family. It started to catch on with business several years ago when brands wanted to reach out to their markets with a more personal appeal. Tourism businesses found it for the same reason about the same time. In the process it has sparked a fundamental shift in marketing. The old way of the "spin and hype" in the age of persuasion is being replaced with a more genuine effort to help, explain and invite people to participate. The core technology is perfect for this form of communications but hotel and tourism marketers have felt the need to get customers off of the Facebook pages and onto their own site as quickly as possible. The reason is that Facebook was not designed as business site. But that has changed and perhaps the most important change is the advent of 3rd party Tourism Booking engines and publishing systems that make hotel Facebook pages a place to conduct business, book holidays, request changes as well as to read and share travel reviews, beefs, praise and holiday experiences.
Several companies have have now introduced Facebook hotel and tourism marketing publications. These companies have different approaches but most offer an online travel agent service where the booking engine charges a commission back to the hotel. In contrast, the hotels want its own own branded marketing and booking solution, that builds direct sales and fan loyalty to the brand and not the travel agent. The best of these solutions are also a publishing and e-commerce management system that will load information, season, rooms, rates, pictures and content out to the Hotel Facebook page and manage all changes in one system that also published to 100; s of other travel marketing sites.
With these new Facebook e-commerce applications It's never been more convenient for travelers to keep up-to-date on the latest goings-on at their favorite hotels. Travelers have never been more connected to and empowered favorite hotels. It's a win-win for both the hotels and the travelers. Now, they're able to communicate more clearly than ever in order to raft the perfect travel experience together.