Social media marketing is an important tool for online and offline businesses. But there’s a lot of misconceptions about social media. How do you know what’s accurate and what’s not? Here are the 7 common myths that you might hear about when it comes to social media marketing for your business.
1. Everyone’s On It
In spite of the belief that everybody in the world is on social media, the truth is that many people are not. Current data show that out of the 3 billion active internet users worldwide, 2.1 billion people have social media accounts. That’s still a lot but don’t presume that everyone is able to see your posts. Some people only use it to keep in touch with their family.
2. It’s The Only Marketing Strategy You Need
Social media marketing should be part of your entire marketing strategy, not your only strategy. You still need a website, email marketing still provides the highest return on investment, and content marketing are all important elements of your marketing strategy. It’s never a good idea to put all your marketing eggs in one basket.
3. It Leads To Quick Sales
Social media marketing is a journey and not a destination and is not a place to make instant sales. It takes time to build up a following. Obtaining more followers and more shares is a continuous and long-term effort.
4. It’s Only For Young People
People of all ages are now on social network sites. Evaluating and understanding your target audience is critical to not only choosing your social platforms, but also in developing an effective marketing plan.
5. You Must Be On Every Platform To Achieve Success
This simply isn’t true, and can really waste your time. It’s better to do your research and pinpoint which ones will be most effective for your business. Which platforms do your audience use? That’s where you need to be. It’s better to have one really good site than several poorly managed ones.
6. It’s Too Expensive For A Small Business
Social media can be low-cost and expensive. You can set up profiles on any social platform for free. Once you get comfortable with the way that your chosen platform works, advertising can be very cost effective.
7. The More Followers The Better
There is no point in having tens of thousands of followers if none of one of them takes any notice of you. It’s better to have a hundred followers that are highly targeted and loyal.