At Positive Results Marketing we take a combination of traditional methods and innovative thinking. An internet marketing plan needs to do more in a Web 2.0 world. By incorporating your website and internet marketing with your customer’s perspective, you create more than just a marketing agenda, you develop a roadmap that can steer your business towards growth.
What You Can Expect
Our first step for your internet marketing plan is a review of your business model and the objectives to be realized through your marketing efforts. It is not a one size fits all approach, every business has it’s own unique strengths and challenges and that needs to and goals to be accounted for.
Your audience is as unique as your business, and the market you operate in influences your target audience’s perspective of your business. Thorough research and a detailed analysis of your market provides you with one piece of the puzzle to truly understand your audience and potential customers. By utilizing the tools available with Facebook, Youtube, Yelp, and Google we can take your business to the next level.
No business is an island unto itself. Competition is everywhere, even the choice to do nothing is an option your customers have. By examining what your competition is doing online, you gain a sense of what your audience has for options other than you.
More than just demographics, a customer profile aims to identify what motivates your potential customer. What questions are they asking, how are they asking those questions, and how do they prefer to find that information? Our goal is to develop a relationship with your clients in order to obtain repeat customers.
The last, and perhaps one of the most important aspects, of your internet marketing plan is what to measure. So many decision makers and marketers are drowning in numbers. What does it all mean and how does it help you to improve the performance of your marketing campaigns? What key performance indicators (KPIs) will tell you whether or not you have met your objectives? And when changes are implemented, how else can you know whether that was a change for the better? You will have access to tracking the performance of your marketing campaign with our program.