Back in November Google reported that the change in Google Search Results is GREAT news for lodging businesses because it emphasizes the business’s website over the giant lodging directory.
This good news would be bad news for those giant directories like VRBO.com or TripAdvisor.
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There has been a lot of talk in 2011-2012 about the changes at Google, which we all refer to as Panda. That Panda caused quite a stir in the SEO community and everybody seemed to have an opinion, or a horror story of the “Panda attacking them”.
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I have recently had a major debate with a close colleague about his approach to marketing and advertising for his client base. One of which I strongly disagree with. It involves pages and pages of explanations of his philosophies published in lavish proposal documents that impress even the savviest of marketers in the field. Enough already! The last time I checked…and I do often…every small business owner has the same goal in mind…increase sales for the least amount of money.
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On July 28, 2011 Positive Results Marketing hosted a Job Fair. These are some of the images from the event.
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