Back in November Google reported that the change in Google Search Results is GREAT news for lodging businesses because it emphasizes the business’s website over the giant lodging directory.
This good news would be bad news for those giant directories like VRBO.com or TripAdvisor.
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Marketers often get caught up in playing the numbers game at social: How many Likes? How many Retweets? Volume is good, but quality is better. Investment in social marketing can’t be faith-based: It must be rooted in an understanding of the economic value.
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So here is the question I have for the Scranton and Wilkes Barre Business owners, is Social Media part of your web strategy? Actually, the important question is, is Social Media part of your Marketing Strategy? The answer to both of those question should be YES! As time goes on the answer is becoming more and more prominently YES, so if you are not using the resources that are available through Social Media websites your competition more then likely is.
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A politically curious web searcher, seeking information about Republican candidate Rick Santorum, may be shocked at the first result Google turns up when searching using only his last name. For people living in Pennsylvania
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The new year always brings new advancements in technology and with those advancements there are always new marketing trends that seem to develop. In this post I am going to run through,
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Hyper-targeting means sending highly targeted messages to very specific groups of people. The opponent doesn’t even see the arrows coming because if they and their advisers are not in the specific group,
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