Monthly Archives: May 2018

7 May

How Video Marketing Is Impacting Businesses In 2018

One marketing avenue in particular that you have probably seen being touted as the fastest growing and most important areas to focus on every year is video marketing. There has been good reason for this. Way, way back in 2015, for example, on Facebook alone, video playback each day doubled from 4 billion to 8 billion over the course of just 5 months from April to September. Fast forward a year to 2016, and 96% of B2B companies were using video in content marketing, with over three quarters saying it had positively impacted marketing ROI.

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